Lows Gully Essay Example for Free

Lows Gully Essay This case is about British Army adventurous training exercise to Low’s Gully in Borneo, Malaysia. The exercise was intended to build leadership skills and character in 10 volunteer soldiers. The task was to scale down a dangerous and untraversed gully, a 10 mile long chasm that served as drain for rainwater, using abseiling technique and then follow the river out of the jungle. This team was led by two British officers who recruited five soldiers from units in Great Britain and three Chinese soldiers stationed in the British Army’s Hong Kong Military Service Corps. The eight soldiers knew little or nothing about each other. In the face of adversity during the exercise, the participants separated into sub teams despite being individually trained by the army to work well with other soldiers and to follow the ‘golden rule for such expeditions never split up. † (Connaughton 1996). Participants easily could have lost their lives when the planned ten day exercise ended up lasting up to five weeks. Half of the group members actually accomplished the initial objective and the other half had to be rescued by a helicopter. All of them were in ill health and famished and some badly injured. The catastrophic failure also left them mentally scarred and two of them actually quit the army disillusioned or disgraced. Even though attempting to traverse an uncharted and hostile territory is bound to test any team dynamics, it was the leadership failures of Lt. Col Neil and Major Foster that amplified the adversity that faced the team. There were several misjudgments on the part of these two individuals that eroded the trust between the team members. Neil miscalculated the amount of rope required for abseils and was the major reason why the team split, leaving no avenue to regroup in case of adversity. Secondly, he purchased no walkie talkies in an effort to minimize the budget that resulted in lack of communication between the two split parties. Primary tools of communication such as maps, star charts and radio beacons to broadcast locations were also ignored. Another misjudgment on Neil’s part was to go ahead with the mission in the rainy season despite being warned by locals of the unpredictable weather and increased difficulty of scaling down the gully. Each misjudgment reflected the leader’s overconfidence in his judgment – ‘a cognitive bias’ called in literary circles that distorts managerial decision. Neil admits of being overambitious in his diary while he lay in the cave helpless awaiting rescue. As Mann, one of the soldiers put it, â€Å"these are two officers on their last great hurrah†. As these mistakes became evident on the course of the mission, the soldiers trust grew into mistrust of the leader’s abilities and judgments and finally led to a permanent group fracture. This erosion of trust was however gradual. There was a definite initial trust in the team due to communal common grounds. All the members were from the same organization i. e army and had gone through similar training and ethos. They also placed trust in the leader and his superior rock climbing certification and willing followed his instruction in the beginning. It was at a personal level that common ground failed to establish. The team realized early in the start the lack of benevolence on the leader’s part. When the officers ignored warnings from the locals about the harsh weather conditions, the soldiers felt it as inadequate concern for the well being of the rest of the team. Then integrity based doubts began to emerge when the team found out that the leaders were carrying rucksacks lighter than them. They also felt they had been misinformed about the actual difficulty of the task at the time of recruiting. When the Chinese soldiers were expressed their safety concerns, they were threatened rather than being motivated. Hence the initial communal trust failed to hold due to lack of lack of benevolence and integrity from the leaders. The trust turned transitioned into trust with apprehension but even the soldiers continued to follow the leader’s orders refraining from all out disobedience. The final breakdown in communication and permanent and physical split took place when the adversity of the course was at its peak. The group of 10 was split between the most physically fit and the others. Others included both the leaders. Physically fit were told to scale down the gully first and act as reconnaissance party for the others. After abseiling for several days till they reached a point of no return, Corporal Mayfield reported back to the Neil to make him aware of the situation. Neil did not heed to this warning once again and told the ‘recce’ party to go ahead and wait at the bottom. The ‘recce’ party proceeded hesitantly and waited for them at the bottom severely exhausted. When they ran out of rations they finally proceeded out of the woods leaving the group permanently split. The lack of proper communication was at fault when Neil failed to realize the gravity of the situation. As a leader in place of Col Neil, I would have avoided being overambitious and would have carefully assessed the difficulty of the exercise in great detail. Primarily because I was in charge of the safety of my team members and it was my responsibility to prepare them of the task which lay ahead. I would have paid special consideration to the advice of the locals who knew more about the terrain we are about to tread. The amount of rope needed for abseiling and the suitable weather for the task would have had my extreme focus. There will be no compromise on integrity on my part and would never fake my climbing certification to gain acceptance from the rest of the team. In terms of communication, I would have gathered equipment which let all members keep in touch in times of adversity. Radio beacon, walkie talkies and maps are important tools to avoid communication failure and a potential group split and I would make sure to accompany them. Also in order keep communication two ways with my junior team members I would have made sure Major Foster acted as my conduit to team members of my orders and let me know of any apprehensions my soldiers had. This is crucial to repair trust trepidation at its beginning and avoid it to lead to distrust. The information is easier to trickle down but there should be a mechanism where the information has to trickle up as well. This is the reason, as a leader, it is important to heed to junior team member’s assessment of ground and treat them as eyes and ears. Even though ‘recce’ party was established to do that, Neil never realized the gravity of the situation when abseiling the 1 mile gully. The possibility of a permanent split between the team at the gully would be inacceptable to me. Even though I think it is a wise idea to create subgroups with a team to achieve more efficiency, I have would make sure the subgroups consisted of members with complementary skills instead of similar ones. Separating the most physically fit members with the rest was fatal in the end and that is the reason why they accomplished and the weaker members failed.

Scientific perspectives on positivism and hermeneutics

Scientific perspectives on positivism and hermeneutics The purpose of this chapter is to describe the method that how the work will be carried out and what approach we have chosen. The aim of this research design is to answer the main questions. We would also present the overview of the choice of methods used for data collection, analysis and the results of the data. Research perspective There are two main scientific perspectives, positivism and hermeneutics. (Ann Lind, 2005), since we want to create comprehension knowledge, a hermeneutic perspective is best for our research. The aim of the hermeneutic analysis is trying to make sense of the whole, and the relationship between people, the organization, and information technology (Michael D. Myers, 1997). Hermeneutics has been defined as the theory of the operation of understanding in relation to the interpretation of text (David L. Rennie, 2006). The text could be any sacred and legal document. Hermeneutics dealt with two aspects of interpretation which will be encountered again: first, the problems of analyzing texts in a way that looked beyond the surface features (e.g. of a parable), and second, the problems of verifying the analysis so produced (Wallace, Ross, Davie, 2003). We can say that the hermeneutics deals with the interpretation of any aspect of the technology. Hermeneutics opens the path of protecting the social sciences from the violation of the methodology of the natural sciences, but the main concerns are always the similar as those acknowledged previously: i.e. to what degree are readings to be ordered and to what level are they objectively accurate or subjectively factual to the reader? (Wallace, Ross, Davie, 2003) The hermeneutics deals with the difficulties of the text interpretation, analysis of the text and the verification of that analysis. The qualitative study produces some kind of text from the interviews or observation, the produced text needs to be interpretive because Texts are not just more or less meaningful, they are also more or less useful. (Wallace, Ross, Davie, 2003). It will show the objectivity of the text, we think that the hermeneutic approach with qualitative research is better approach to choose. The qualitative research gives chance to the interviewee or respondents to answer in their own opinion and not forcing them to select or answer from preset answers Every research design has some positive aspects in it beside with some negative sides. It is not possible to say that any research design a perfect design. There are mainly two research designs which are the source of the todays research, one is qualitative research and other is quantitative research. Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior.(Wikipedia, 2010) and The objective of quantitative research is to develop and employ mathematical models, theories and/or hypotheses pertaining to phenomena.(Wikipedia, 2010) The qualitative research contains the study that consists of: to find the answers of questions by predefined set of measures produces answer that might not be resolute in advance and gathering of the proofs. The Qualitative research shares the characteristics which are described and it helps to recognize any given research problem or subject. Qualitative research is especially efficient in obtaining culturally specific information about the values, opinions, behaviors, and social contexts of particular populations. The qualitative research provides textual metaphors of, how the researcher experience a given research problem. There are three qualitative research methods which are: participant observation, in-depth interviews, and focus groups. The participant observation depends on the observation of the participant to be observed, in-depth interviews depend on the collection of data from the individual personally, and focus groups depend on collection of data from the group of partic ulars. (Mack, Namey, 2005) The quantitative approach, on the other hand, has more benefit of generating data that is open to the statistical analysis, and something that is predominantly imperative in a safety context. The quantitative research approach is most of the time is in simpler form, the representation of the data in quantitative structure (e.g. graphs or charts) then the disordered layout of the text in qualitative data. (Wallace, Ross, Davie, 2003) In this research we have use qualitative research methods with hermeneutic approach, our research design will show how this work will be applied, and why we have chosen the approach that we are going to work with. The research design will be helpful to answer the research question, we will use the procedure of the observations and the interviews in this regard. We will try to explore that what are the requirements of a user (visually impaired people) and how the ticketing machine could be provided by the interface that could be usable for the user. This approach will be relying on the conclusion and results that we gather from the interviews and the observation. We will try to broaden our perspective at the start of the work, because it could be very helpful at the point, when we will be collecting data. We will analyze that how a ticket machine system interfaces have an effect on a user who is in need of it. Comparison of quantitative and qualitative research approaches Quantitative Qualitative General framework Seek to confirm hypotheses about phenomena Instruments use more rigid style of eliciting and categorizing responses to questions Use highly structured methods such as questionnaires, surveys, and structured observation Seek to explore phenomena Instruments use more flexible, iterative style of eliciting and categorizing responses to questions Use semi-structured methods such as in-depth interviews, focus groups, and participant observation Analytical objectives To quantify variation To predict causal relationships To describe characteristics of a population To describe variation To describe and explain relationships To describe individual experiences To describe group norms Question format Closed-ended Open-ended Data format Numerical (obtained by assigning numerical values to responses) Textual (obtained from audiotapes, videotapes, and field notes) Flexibility in study design Study design is stable from beginning to end Participant responses do not influence or determine how and which questions researchers ask next Study design is subject to statistical assumptions and conditions Some aspects of the study are flexible (for example, the addition, exclusion, or wording of particular interview questions) Participant responses affect how and which questions researchers ask next Study design is iterative, that is, data collection and research questions are adjusted according to what is learned Research strategy We need to look at the existing method and practices, perhaps to develop and improve them. Once a particular project is underway, we may need to collect information to monitor the program and review its effectiveness. Is it meeting its target? Is it satisfying its customers? (Paul Nichols, 2006). The research strategy we will follow during the research is consisting of the collection of the information through the interviews and the observations then we will review the effectiveness of the data and try to answer the questions that Nichols asked. There are two types of research strategy approaches. Exploratory research Descriptive research Exploratory research An explorative study is conducted when the researcher would like to follow a new interest or when the subject area in itself is relatively new and unexplored. The aim for such a study may be to create a better understanding, to test the feasibility of further research or to develop a method for further research.(Ann Lind, 2005) Explorative studies are most important when moving into new territories where they almost always can create new knowledge of the research area. (Babbie, 1995) Descriptive Research Descriptive research is also called Statistical Research. The main goal of this type of research is to describe the data and characteristics about what is being studied. The idea behind this type of research is to study frequencies, averages, and other statistical calculations. Although this research is highly accurate, it does not gather the causes behind a situation. (Anto, 2007) We have chosen the exploratory approach as our research strategy, because we want to follow a new knowledge. This area has been unexplored and is a new one, this area need to be of better understanding for the further exploration in the area. The interviews and the observations are also fits well with exploratory approach, because they will create better understanding of the problem and towards the solution of the problem. By the application of the exploratory method, will help us to get better understanding and make the interface of the ticket machine system better and usable. By descriptive, we will be able to easily get our principles from theories now days for a design principle of a ticket machine system and the features of visually impaired people. Once the phase of interviews and the observations will be finished, we will try to build a prototype that will help to book tickets for the visually impaired people for the experimental purpose. Our effort would be to get a better understanding of how users perceive the interface of the ticket machine system and how we can make more improvement in the interface to be useable for the visually impaired people. To come up with better design of the machine to investigate further on to make it more reliable for users. If we noticed and observed that today the system called as self-service systems, always need to be improved and need some kind of updating and upgrading in it to make the performances better, improved and more users friendly. The role of theoretical study The role of the theoretical study is to explore the literature related to the material which is relevant about the research topic. According to Oates (2006, page 72) the aim is to gather and present evidence to support your claim that you have created some new knowledge. The theoretical study is used to identify the theorys key points and suggest theories that they might explain the data that, the researcher has collected from the field of study. The theoretical study provides the base for any kind of research. The theoretical study is based on the literature resources like books, journals articles, conference papers and catalogues. In theoretical part we will make a base for the empirical survey, which will later on be implemented. We have inquired the different ways for the conducting of interviews. We have to keep in mind that what is considerable to think about and what we should do to attain, validity and consistency when we carry out the theoretical study. We have read various theories about the usability, ticket machine system, human-computer interaction, and user interface and design principles. The role of Empirical study According to Oates, (2006, page 2-3) the research within information system has a long tradition of carrying out field research (often called empirical research) in order to find out what happen, when information system are requested, developed and used by the people. The empirical researchs outcome can be utilized as the verification to sustain the valuable development and usage of any information system. When the product is actually implemented in the real world the empirical study can be helpful to find out what happen actually, and if we want to develop the system in a desire efficient way, there should be evidence of empirical study to support the research, the theoretical study will also be enhanced with the help of empirical study. (Oates, 2006) Our intention is to acquire an enhanced understanding of how the user recognize interface in the ticket machine system and what measurements we can take to make the interface of a ticket machine system better for the handicapped (visually impaired). This can be done with the help of the empirical study because the role of the empirical study is to verify the results of the theoretical study. Data collection procedures For the solution of the problem of design issues of the ticketing machine system for the visual impaired people, we will use the interviews and the observations. During the interviews, we will ask the questions from different visually impaired people about their thinking of such kind of system. The interviews from the normal human beings, who travel regularly, will help us to sort out the availabilities and problems of the current ticketing machine, and to get the idea how they think about the current system to improve to make usable for the visually impaired people. During the observations, we will analyze and argue the different responses given by the interviewer and will try to reach some results. Theoretical study Our theoretical groundwork is based on articles, books and literature review as well as material which is relevant to our study in our problem area. The literature review is done by searching for these keywords, usability, interface, human computer interface, information service and user interfaces etc. Theoretical sources The theoretical source is a tool of qualitative research, for the theoretical source of the empirical studies, we have selected to go through the comprehensive study of literature that is related to our research, which is compose of the journals, books and articles in the research area. We will make analysis of the problem by making predictions, understanding and explaining the matter. Our theoretical groundwork is comprised of articles, books, internet and literature review as well as material that is relevant to our study in our problem area. The literature review is done by searching for these keywords: usability, interface, human computer interface, information service, user interfaces etc. For these keywords we will definitely consider that the authors are more trustworthy than others. In our theoretical study, this thing will be posed with the web sites, books, articles and journals because this will provide quality in our data. Empiric Survey The empirical study is related to balance with what the theory says, here the theory is initial point and the preparation of questions related to interviews is based on it. The empirical study will have observations and interviews will be conducted at different places. We will also try to collect the data by the interviews from the blind or visually impaired people would be the source of direct quotations from them and also yields their pervious experiences, pervious knowledge, feelings and opinion about the ticketing machine or booking system (Michael Quinn). The observation will provide the handicap peoples behaviour, activities actions and their interpersonal interaction with other assistive technologies they have used. The analysis of data from written documents consists of the analysis of articles, journals and books related to the blind people or people with visual impairment and booking systems. Empirical sources The empirical source will be composed of a number of interviews and observations, which will be conducted randomly from normal user on the spot after or before buying ticket form ticket reservation machine, and from the blind or visually impaired people, from Eye center Boras. According to Briony J Oates (2006, page-202, 203), to observe mean to watch and to pay attention to. Observing is something most of us do a lot most of the time: seeing, hearing, noting, analyzing, formal theories, making inferences, imposing meaning. He further says that, for data generation methods the researchers use observations to find out what people actually do, rather than what they say they do when questioned. Most of the time the observation contains looking and watching, but it can involve the senses other than sight: hearing, smelling, touching and tasting. Briony J Oates presents many different kind of observations that could be for the observations, out of which we will use three kind of observations that includes, short duration observation, record keeping by using simple notes and may be camera as well(if required) and third one is that no feedback is given to the observed people. The people observed would be only the people with the visually impairment disabilities. (Oates, 2006) Highly systematic observations of pre-defined types of events Observations of anything and everything Narrow concentration on particular type of event Broad focus Observation takes no part in the proceedings Observer participates fully in the proceedings Facts of Observations taking place is known to all Fact of observation taking place is known to none except the researcher No explanation, or false explanation, given for presence of observer-researcher Full explanation given for the presence of the observer-researcher Short duration-could be as little as 5 minutes Long duration-possibly years Record-Keeping uses only note taking Record-keeping uses technology (e. g audio tape, camera, stop watch, two way mirror, computer program) No feedback given afterwards to the observed Full feedback given afterwards to the observed FIGURE 2.1: Different Kind of Observation (Briony j Oates, 2006) We will try to observe and describe the interaction between the handicap people and the ticketing machine or the booking system, and the data and the information which obtained by the means of observations and experiences. We start with a theory as starting point then we will formulate interviews which will base on that theory. Interviews are defined as a particular type of conversation between people. Usually one person has the purpose of undertaking the interview: they want to gain information from the other(s) ( Briony j Oates, 2006). The purpose of interviews would be to produce useful information for the research. In interviews we will try to do the things that Oates suggested (page-187) like gain detailed information, explore emotions, experiences or feeling that cannot easily be observed and investigate sensitive issues or privileged information, that respondent might not willing to write about on paper for a researcher that they have not met. We will use unstructured interviews; we will start by introducing topic to the interviewee and allow them to develop their own ideas about the topic let the interviewees to speak their mind. The criteria for the selection of the sources of the interviewer or the person to be observed will be the amount and type of the information required for the empirical study. For example if we want the user requirement we will interview from the users (visually impaired people) and if we need to know that how the ticket machine works normally or for the normal people we will interview general public for that. For the study of a group of individuals, (visually impaired people) we will be visiting various people with visual impairment disabilities at the handicaps care center in Boras for interviews and observations. The selection criteria for the interview and the observation will depend on the information and data required for the empirical study i.e. the user (visually impaired people) and the regular traveler. Most part of our observation will be undergo when we will be conducting interviews, because the visually impairment people might not be able to give us a long time for observation. There are very less chances that we found these people personally interacting with ticketing machine as we can find normal people interacting. Data analysis procedures At this stage of inspection, we will analyze the data we received from our observations and interviews, and then revise them and compare them between real findings and experience. The evaluation method means to produce a high-quality with the help of evaluation, so we can authenticate all the gathered data in order to get new information. It should be done sooner than we begin with our conclusions. Interviews will be arranged for the users, who are using the ticket machine systems in association with the observations and unexpectedly different question would be asked from them. We can give the idea of the problem in the users mind. In this way we will easily reach to our goal of what we need and what are problems in the interface, which might create more problems for the user (visually impaired). Then make a comparison of interviews with various users viewpoints, what hurdles they could face during interaction with such interface. At the end we will review of all data that we have collected through the interviews and compare them with our theory. Strategies for validating findings According to Collin Robson (2004) evaluation refer to as assessing the value (or worth or merit) of something. The something focused on here is some kind of innovation, or intervention, project, or service. It involves people in one or more ways, perhaps as the provider of the service, or in setting up and running the intervention, almost inevitably as participants in the innovation or project and as client of the service (Collin Robson, 2004). The evaluation method is used to produce a good grade of the research, which should be of great importance that we evaluated for the quality of the research, So we will able to validate all the material that we collected. There are many methods for the qualitative research as: (Kaplan, Maxwell, 2005) -Validity -data quality -feedback We will also use these evaluation methods in our research, according to Bonnie Kaplan and Joseph A. Maxwell (page-14) validity in qualitative research addresses the necessarily subjective nature of data collection and analysis. Because the researcher is the instrument for collection and analyzing data, the study is subjective in the sense of being different for different researchers. Different researchers may approach the same research question by collecting different data or by interpreting the same data different ways. We will compare the results of interviews and observations taken from different people. (Kaplan, Maxwell, 2005) Data quality will reveals us that the data we collected is in detailed and varied enough that it will provide a comprehensive and showing a complete picture of, what is going on and what processes are involved. Data quality will help us to deeply see the whole process and developing some results. This is the single most important way of ruling out the possibility of misinterpreting the meaning of what participants say and do, or what the researcher have observed (Kaplan, Maxwell, 2005). The feedback will imply the gathering the response about the conclusions from participants. We will try to check that our interpretation makes sense to the visually impaired people; this thing will help us in collecting additional important data if required. We want to keep the structure of the research flexible and feasible, which would provide easiness and comfort to the reader. We will have empirical aid because of interviews and observations that we would conduct from handicap people and the machine ticket purchasers. The aim is to create consistency in the research so that it becomes easy to see that how the different parts to the research fit together. On the basis of these two different observations and interview types, we will try to join the results from both scenarios and evaluate the results and try to provide a clear picture of the problem area, that we are studying, from which the future readers can identify and relate their study. Result presentation method After analyzing all the observations, interviews and the literature, the research results of our thesis would be presented in the form of mainly prototype to certain extent, along with the small amount of data, model and diagrams as well. We will illustrate our results in form of prototype for the use of handicaps with visually impaired people.

Crusades Essay -- Religion, Power Struggles, Christian Church

Power struggles have always been occurrences that have had the ability to plague an entire nation. While evidence of this fact can be seen all throughout history, it is especially evident within medieval times. Specifically, power struggles developed between the Roman church and various groups such as non-believers, Muslims, kings, and even common people all throughout the High Middle Ages. As a result, Christian fighters, known as â€Å"crusades,† were asked to fight for their beliefs by the pope in order to take back land that non-believers lived on as well as eliminate anyone who challenged the authority of the church hierarchy. It was not hard to convince most people to become crusaders and many documents throughout history can show one exactly why this was. Due to the fact that Roman church figures were very good at convincing people of what God wanted, people were easily persuaded by their love for God, hate for infidels as well as heretics, and need to feel noble which convinced them to become crusaders. After the fall of the Roman Empire during the 5th century, the Christian church became very powerful. It owned vast regions of land and played an important role in the economy. The church became so powerful â€Å"that the western church announced its independence from secular rulers and it’s power over them, and it established authority over rulers and commoners alike (Wiesner 172).† People who were not faithful to the Christian church or simply did not believe its people should have that much power were very upset with this shift in authority. Immediately issues occurred as other groups and figures challenged the church for power. First off, it is easy to see that the largest component that drew people to be crusaders was their ... ...God and partly an honorable and brave act that men gained confidence, reward, and importance from joining. After reviewing documents of crusaders it is easy to see that most went to battle because they were easily persuaded to do anything for God, they felt a true hatred for the infidels and heretics, as well as the sense of importance and nobility the soldiers gained from going to battle. Crusades played a major role in the High Middle Ages and even though they were not terribly successful, they still are very famous historical figures. This act of God was to help deal with the internal and external conflict that the Roman Church was having in trying to remain in power. However, it also displays that people of this time were very susceptible to persuasion and even propaganda. This period of time truly emphasizes how far people will go in order to obtain power.

Lots Wife, Akhmatovas Version Essay -- essays research papers

“Lot’s Wife'; depicts the fate of a woman following her husband Lot on his departure of their native town Sodom. Sodom was a town that God destroyed, yet he granted Lot and his wife permission to flee the town before this occurrence. Wislawa Szymborska and Anna Akhmatova offer different versions and perspectives on the same story. Each of the authors use different elements of poetry to create two very unique poems that have several similarities as well as many obvious differences. These two different poems are mainly different because of the point of view differs in each poem. Another thing that makes an important difference is how each of the poems begin, each one begins with a different situation, as the speaker is also different. The structure also is different, which affects the fluidity of the poem and how it is read, almost working with or reinforcing the tone. It is ironic how similar tone is in these two poems, yet the structure in each varies significantly. There are different connotations in each of these poems also, making them different. Each of these pieces imply different things to different extents. Akhmatova’s version leaves an abundant amount of information to figure out for ourselves while Szymborska’s uses connotation in a manner which gives us more detail as to what is going on. Although there are many differences in the two different versions of the same poem, several things contribute to the similarities among them. One of the most noticeable similarities is of course the general theme the story line, and tone. All of the elements of poetry are prevalent in both pieces. They bring the reader through different emotions taking them to different endings of the same story, yet they leave the reader with almost iden tical impressions of what occurred. The poem’s structure influences how it is read. Structure affects all of the other elements of poetry either directly or indirectly. Akhmatova’s version of this piece is organized into four stanzas. Akhmatova’s version includes line breaks ( hence the four stanzas ) that emphasize different portions of the poem, while Szymborska’s line breaks seem random because they do not structurally affect the poem. Szymborska’s poem is very fluid because she doesn’t separate the lines into stanzas as Akhmat... ...veral similarities between the two poems. Both versions contain immense irony concerning why the woman looks back. The reasoning in both Akhmatova’s and Szymborska’s poems contradict themselves. As mentioned several times earlier the same impression is left upon the reader for the most part, although each version could be interpreted by the reader several different ways, just as they could be explicated differently in comparison to each other. The title is interestingly identical for both poems, despite the immense differences otherwise. Tone is also a prevalent similarity, as when looked at side by side the same tone exists, even though there are many other factors that effect this element. In conclusion, “Lot’s Wife'; is a poem that contains many messages, as achieved differently by different authors. The elements of poetry work hand in hand and are all contingent upon one another to achieve the desired result. Each of the versions of “Lot’s Wife'; that have been examined are evidence of this. These pieces are incomparable in quality, because they each have their own unique characteristics and make their own statements.

wake up (argument ) :: essays research papers

Wake-up   Ã‚  Ã‚  Ã‚  Ã‚  I grew up on the corner of Ocean Ave. and Dorchester Ave., where all the older kids sat by the stoop that provide a gust of breeze during the summer. As the little ones on the block cool off form the open fire hydrant. Brooklyn, New York, Flatbush to be specific is the topic of the composition. Flatbush is a place where people pray to God so long that they soon become an Atheist. It’s a place where you can be with your friend one day and tomorrow he is dead. And the A-Team comes by, excuse me the cops, we call them that because they come out of vans and begin shooting with no regard. They may seem odd to many, but to me this is a typical and natural condition.   Ã‚  Ã‚  Ã‚  Ã‚  Death is so normal, young men think about writing wills at eight-teen. In my apartment building, I walk through broken glass in the hallway and bloodstained floors. When I come from the corner store neighbors, look at every bag you bring through your doors. Once I come through my door I lock the top lock, my mother would love have cuffed me to the radiator so I wouldn’t go out. Just imagine and try to envision these sentences as the depict various scenarios that go on as you read this essay. These events probably won’t make it to your evening news, but stories as such affect people in a lesser or same magnitude that the victims of the World Trade Center, the Pentagon and crashed airplane accidents.   Ã‚  Ã‚  Ã‚  Ã‚  So it’s most likely my responsibility and duty to inform the less-informed about the tragedies that occur on a everyday cycle. Tragedies that touches thousands but the media feels it really isn’t that important. Let me clarify that this doesn’t only go on Flatbush, Brooklyn, N.Y., rather this goes on practically everywhere in our great nation. From the hot and humid streets of Miami to the cold hostile settings in Chicago, the same cycles reenacts itself in different regions.   Ã‚  Ã‚  Ã‚  Ã‚  It’s not important to broadcast every single â€Å"bad† occurrence, but it is imperative to realize such events are going on and not just be blind about it. If a tall and towering tree falls down and no one is there, does the tree make a loud and terrible noise.

Ethical Issues in Marketing

TABLE OF CONTENT S. NO| Particulars| Page no| 1. | EXECUTIVE SUMMARY| 5| 2. | INTRODUCTIONETHICAL ISSUES IN MARKETING| 6| 3. | FAMOUS CASES(UNETHICAL MARKETING PRACTICES)| 9| 4. | PRIMARY STUDY| 12| 5. | REPRESENTATION OF DATA| 13| 6. | INTERPRETETION| 23| 7. | RECCOMENDATION| 24| EXECUTIVE SUMMARY This report outlines the concept of ethics in marketing and the famous cases that have emerged in the past regarding unethical marketing practices by businesses. hrough this report we have also tried to find out how sensitive are the common people to the issue of ethics in advertisements and how do they perceive the contents shown in the advertisements nowdays. For this purpose we had conducted a study amonga sample of 50 students of age group 20 to 24 yrs. The research tool used in the study was that of a questionnaire. The study reveals that while most of the people are sensitive to the issue of unethical advertisements, there are also a few who believe that nothing much can be done in t his respect and are a little ignorant towards such issues. They have been and will continue purchasing a brand even after perceiving its advertisement as unethical. Our recommendations to the companies that deal in such practices is that they should thrive to stick to their ethics and moral value and instead should concentrate on providing their customers with such services and products that will add value to them and their lives. MARKETING AND ETHICS Marketing industry is a very broad industry and also one of the core business functions that every business enterprise practices in order to effectively cater to the needs of the customers. arketing leaders thrive to create the look and feel of a brand and to make strategies to engage and inform customers about the same. for this purpose the marketers are today using print ,electronic and social media as their vehicles,as these mediums are pervasive and their powerful forces shape attitudes and behavior in today's world. The reason for this is the tremendous growth and development in the field of   Information and Communication technologies. If yesterday it was television that revolutionized the way advertisements could create a lasting impact on the consumer, then today the internet and phone text messages are doing just the same. also , Rapid economic expansions in countries like China and India have meant that marketers have to quickly respond to the changing socio-economic scenarios. But at the same time these developments have given rise to a number of ethical issues. the globe is indeed becoming a smaller place but the marketers have to bear in mind national, local and cultural sensitivities. Very often, in the hope of capturing a large share , marketers jump in new markets without keeping in mind ethnic and social issues associated to certain areas. marketers today ignore and exploit the social sentiments and factors of the customer groups ,in order to maximise their profits and make fast bucks. this leads them to engage in unethical marketing practices. unethical marketing decisions can be made in following marketing areas: * Supply chain * Advertising * Pricing * Product Supply chain: Only being an ethical company is not sufficient. These days, leading brands are judged by the company they keep. Consumers, investors, business partners, regulators, and media organizations now expect a company and its entire supply chain to be ethical. every company is a part of a supply chain since almost every company buys unfinished inputs provided by many other companies before refining them and passing the finished goods to the consumers. Supply-chain management is a strategic issue. It has an effect on a company's brand and it now concerns managers and board members. Excellent companies are the most ethical in their practices . Excellent companies lead on best practices. A business is said to be having an unethical supply chain if any of the elements of its supply chain ie suppliers/contractors/distributers/sales agents are practising unethical practices like, use of child labour or forced labour, production in sweatshops, violation of basic rights of workers, ignoring health safety and environmental standards. Advertising: Advertising is the most important tool for marketers to promote their products and to make the consumers aware about the same. Advertisements play an important role in inclining and attracting the potential customers towards the product. However nowdays advertisements are under scrutiny for being unethical. Unethical advertisements include misleading advertisements that make false claims, obscene /offensive and indecent ads that hurt religious or social sentiments of people. To sum up, some of the ethical issues in advertising are: Vulgarity/obscenity Misleading advertisements and deception Puffery Stereotype Racial issues Feature of Unethical advertisement on television has been a hot issue in the past days in our country,with the Advertising Standard Council of India receiving 777 complaints regarding 190 ads. it has been discussed later in the project and also a primary study has been conducted regarding the ethics in advertisements in our project. Pricing: Pricing is a very important part of marketing mix and is a decision of strategic nature. a company has to do sufficient amount of analysis to decide on the priceof its product. ompanies can sometime deal in unethical and even illegal pricing. Unethical pricing practices cause customers to believe that the price they pay for some unit of value in a product or service is lower than it really is. This might also include making false price comparisons, providing misleading suggested selling prices, omitting important conditions of the sale, or making very low price offers available only when other items are purchased as well. other unethical pricing stratgies include: price discrimination,price skimming,price fixing. Product: Several product-related issues raise questions about ethics in marketing, most often concerning the quality of products and services provided. Among the most frequently voiced complaints are ones about products that are unsafe, that are of poor quality in construction or content, that do not contain what is promoted, or that go out of style or become obsolete before they actually need replacing. An organization that markets poor-quality or unsafe products is taking the chance that it will develop a reputation for poor products or service. False or greatly exaggerated product or service claims are also deceptive. When packages are intentionally mislabeled as to contents, size, weight, or use information, that constitutes deceptive packaging. Selling hazardous or defective products without disclosing the dangers, failing to perform promised services, and not honoring warranty obligations are also considered deception. Other product related issues include animal testing and manufacturing products that harm the ecology and environment and exploit the already scarce natural resources. FAMOUS CASES LOREAL (UNETHICAL ADVERTISEMENT AND PROMOTION STRATEGY) Loreal is amongst the biggest brand names in personal care and beauty products in the world with a huge line of products and brands under its umbrella ,operating in over 130 countries around the world. However this company has been in news recently ,but for wrong reasons. The company has been time and again been accused of airbrushing its models in order to make them look fairer. The latest addition in its line of controversies is its advertisement that features indian origin actress Freida Pinto. This ad has created controversies because of the fact that the actress appears to be airbrushed as her skin tone has been lightened . Earlier same controversy of airbrushing happenend when singer Beyonce featured in one of Loreal’s ad. The company is seemingly promoting fair skin tones as compared to dark skin tones and is inculcating a sense of insecurity amongst women around the world with regard to their complexion. another case of Loreal’s criticism over fakery in its advertising is of year 2007. the company was condemned for producing ‘misleading' mascara adverts featuring Penelope Cruz. The TV and magazine advertisements claimed that women could have up to 60 per cent longer eyelashes with its Telescopic mascara. But actually it was later revealed that Cruz was wearing false eyelashes in the ads for Telescopic, and the company was forced to include disclaimers during its advertisements making such issues clear. It is for these reasons that the company is viewed by activists as the face of modern consumerism – a company that tested its cosmetics on animals, exploited the sexuality of women, and sold their products by making women feel insecure. Moreover, Nestle owned 26 percent of L'Oreal. Nestle was one of the most boycotted companies in the world for its alleged unethical business practices and aggressive promotion of baby milk in developing countries as discussed above. NIKE AND APPLE INC. (UNETHICAL SUPPLY CHAIN PRACTICE) Nike   has been accused of having a history of using  sweatshops, a sweatshop is a working environment or manufacturing centre where the working environment is considered to be dangerous and difficult because workers can be exposed to hazardous materials, harmful situations, extreme temperatures, and abuse from employers. Sweatshop  workers often work long days, sometimes exceeding 14 hours, and earn pay far below a living age. In 1990s ,Nike’s suppliers in developing countries like indonesia,china and vietnam operated sweatshops in which the workers were made to work in hazardous conditions with minimal wages. this case is an ideal example of unethical supply chain in marketing. a brand as big and famous as Nike has been associated with unethical practise in this particular field of marketing. It was unbelievable and shocking on part of the people who were its loyal customers. The company initially denied all such accusitions and then in the year 2001 a very irresponsible statement was made by Nike director Tom McKean saying that the company cannot control what goes on around the world as they do not own these factories. Another famous company involved in a similar unethical practise is Apple Inc. in the year 2010 ,one of Apple’s suppliers in china was accused of using child labor. since companies are under immense pressure to find lowest cost providers ,they end up dealing with suppliers in developing countries like china ,where such unethical practises are common. o this Steve Jobs (Apple head) said that this was not merely Apple’s problem but a world problem with regard to priorities and a lack of enforcement by local agencies in various deneloping nations. Too many companies are turning blind eye towards their suppliers and end up being associated with unethical business practices. May be this is the reason why Apple ,one of the most imag e conscious and credible company could not escape this trap. NESTLE (UNETHICAL AND IMMORAL PRODUCT ) Nestle a big name in FMCG industry ,has been involved in numerous unethical marketing practices. This company was highly criticed for its disregard for the health of infants shown by its irresponsible marketing of breast milk substitutes. it had been continously breaching the WHO code regulating the marketing of breast milk substitutes. it encouraged bottle feeding and carried on promotional and advertising activities for its baby foods by giving away free samples of baby milk to hospitals . also the company was accused of misinforming mothers and healthworkers during its promotions. It stated that malnourished mothers and mothers of twins and premature babies were unable to breastfeed ,despite health organisations claimimg that threre was no evidence to support such theory. Nestle advertised directly to mothers in over twenty countries such as thailand and south africa. Also the baby foods/milk product were sold in the market without any health warning and even instuctions on the packaging an if present they were in an inappropriate language. Thus company violated the code regulating the marketing of baby milk formulas. According to WHO bottle fed babies are up to ten times more likely to develop gastro intestinal infections. Therefore this company till date is highly criticised for its unethical practice of immoral marketing and promotion of an unethical product. Other accusitions of the company include exploitation of workers at its Brazil chocolate plant including dicrimination of women workers and supporting brutal and repressive regimes MICROSOFT (PRODUCT BUNDLING CASE) Microsoft is a large diversified computer software manufacturer with one of the highest valuations in the world. Microsoft produces the Windows family of operating systems for personal computers and servers. It also produces applications software that run on the Windows family of operating systems, most notably the very successful MS- Office Suite. Almost all Microsoft products are complementary to a member of the Windows family of operating systems for personal computers and servers. United states Vs Microsoft was a civil action filed against Microsoft Corporation by United States Department Of Justice(DOJ). The allegation on Microsoft was that it abused  monopoly  power on Intel-based personal computers. The issue central to the case was that whether Microsoft should bundle its Internet Explorer web browser software with its Microsoft Windows Operating System. Bundling IE with the operating system was considered as a victory of Microsoft in the browsers war as all the Windows users had a copy of IE which had started restricting the sales of the other web browsers such as Netscape Navigator and Opera which were slow to download or had to b purchased at a store. Microsoft said that the bundling of IE with Windows was an innovation and the result of competiton and that now both were a same product. The opposition said that IE should not b bundled with Windows as a separate version of IE was available for Mac OS. They also countered that IE was actually not free with Windows as its development and marketing costs must have increased the price of Windows than what it might actually have been. This had put up a question that whether Microsoft was unethical in bundling its product or was it an innovation. Was it right to increase the sales by almost stopping the sales of others? The strategy which Microsoft adopted was not ethical as the others were suffering because of this and had no choice left before them. Hence what Microsoft did was against the ethics of the marketplace. RESEARCH STUDY (ADVERTISEMENTS AND ETHICS) In this project we have attempted to conduct a research concerning the public's opinion about the level of ethics in advertising. Through this study we want to address the problem of the level of ethics in advertisements nowadays and what is the people’s reaction and how sensitive they are towards the issue of ethics in advertising. For the purpose of this study, questionnaires were distributed to a sample of 50 students and were asked to give their honest opinion regarding this issue. DATA REPRESENTATION Q. Do Advertisement shows an accurate view of reality? Here , 15 people strongly disagree with the situation that advertisement shows exact reality and 10 people are strongly agreeing and 10 are disagreeing with the situation which shows that every individual is having different opinion according to their thinking. Q. Do you think general television advertisements promote materialism? In this out of 50 respondents , 27 respondents think that advertisements promote materialism while other 22 people think they don’t Q. How do you view the level of ethics in general advertising? Q. Which off the following issues in general advertising would you consider being unethical ? A relatively mixed reaction is noticed in this answer. while majority believed that they perceived â€Å"lack of trust† issue in advertisement as unethical. A good lot also believed that advertisements of cigrattes and alcoholic beverages were also unethical. Q. Mention a brand name in front of the product categories mention below ? Q Would you still buy the same brand of shoes if that company is dealing in wrong practices ? For e. g. child labor 43 of sample respondents said that they will not purchase a particular brand having known that the brand deals in unethical practise. Q. Have you ever decided not to buy a product or a service due to an advertisement that you perceived as unethical? 19 respondents said they have not purchased a product having perceived its advertisement as unethical while the majority continued purchasing . Q . Is it fine to use unethical practices to increase profitability of the company? Almost all the respondents believe that it is not right for business houses to engage in unethical practices to maximise their profits. INTERPRETETION AND CONCLUSION The survey done through the distribution of questionnaires revealed following facts: The students interviewed believe that advertisements today have a very unreal appeal to them and do not promote reality while there are a few who also believe that advertisements present a true picture of the real world. The students also believe that advertisements do promote materialism but there was a mixed reaction when asked whether such promotion is ethical. However majority of the people failed to justify their answer and give valid reasons for the same. A huge number of them also think that advertisements do not promote materialism. Also people’s view regarding the level of ethics in the general advertisements was very generalised, for them ethcal level in advertisements is neither too high nor too low. As far as unethical advertisements are concerned, for a majority lot, advertisements which lack trust quotient and are highly exaggerated and misleading are the most unethical. While for others, advertisements promoting cigarettes and alcoholic beverages are also unethical . When asked to name a brand that hit their minds instantaneously corosponding to the products : shoes,deodorant,fainess cream and mobile phone, people had different brand names in their minds as their favourites (most of them being big names). In continuation of this question, respondents were asked if they would still purchase the same brand if they discovered that the brand was associated with unethical practices. To this their response was predictable as most of them refused while a few were not sure. Majority of the respondents have responded that they have decided not to buy a product ,if they have perceived its advertisement as unethical . this shows that a lot of people are sensitive to such issues and have expressed threir dissatisfaction by discontinuing their purchase. While some of the respondents were ignorant and continued purchase. On the other hand most of the respondents believe that it is not right for companies to compromise on their ethical values in order to achieve high profits. RECOMMENDATIONS Considering the high level of unethical issues that are emerging everyday, businesses need to realise that they have to find an alternate to unethical practices. They need to realise that unfair practicse may help them earn profits faster,but the profitability would not last for long . The consumers today are becoming highly aware and such issues cannot escape their knowledge. Thus it is better if companies should strive for using ethical marketing practices . they should Focus on providing good products with lots of benefits, and in this way they will be able to make their marketing honest and irresistible for the customers. They shoiuld make sure there is always an exchange of value between two parties with their marketing efforts. Business houses should keep in mind that business tactics should always be ethical. hey should be persuading a person to buy a product because they really need it, and when the companies are certain that this product will bring value into their lives. Ethical business practice is the ability to truly give somebody the power of choice, and not forcefully loading a product onto the customers, which they know in the back of their minds they will never have any use for. QUESTIONNAIRE NAME:- AGE:- Q1) Advertisement shows an accurate view of reality? a) Strongly agree b) Agree c) Disagree d) Strongly disagree ) No opinion Q2) Do you think general television advertisements promote materialism? a) yes b) No c) Can’t say Q3) if yes, do you perceive it as ethical or unethical and why? Q4) How do you view the level of ethics in general advertising? a) Very high b) High c) Average d) low e) Very low Q5) Which off the following issues in general advertising would you consider being unethical ? a) creation of irrational desires , and needs b) comparative advertisement c) advertisement with lack of truth d) puffery ( increased value or attributes) e) alcoholic beverage advertisement ) cigarette and tobacco advertisement Q6) Mention a brand name in front of the product categories mention below ? a) shoes b) fairness cream c) deodrant d) mobile phone Q7) Would you still buy the same brand of shoes if that company is dealing in wrong practices ? for e. g child labour a) yes b) no c) cant say Q8) Have you ever decided not to buy a product or a service due to an advertisement that you perceived as unethical? a) yes b) no Q 9) Is it fine to use unethical practices to increase profitability of the company ? a) Yes b) No c) Can’t say

Belonging Notes Essay

†¢ Different environment& atmosphere contributes to our sense of belonging. †¢ Adapting after a while strengthens the sense of belonging, knowing the place a bit, feeling comfortable. †¢ Shifting back to civilization, feels out of place, not belonging, shifting in with different surrounding. †¢ Upbringing places a part in our sense of belonging †¢ Technology-internet-find someone with the same interest and sense of belonging kicks in. E.g. Facebook, Twitter, Bebo, Myspace. †¢ Perspective of others shifts our sense of belonging †¢ Obstacles and struggling creates a feel of not belonging and break apart a sense of security. †¢ Enjoyment and change of attitude (positive) helps build sense of belonging. †¢ After being placed in a different place, conditions, our experience alters our sense of belonging Example: Going on holidays and returning home, takes a period of time to feel the feeling of belonging again. †¢ Preparation doesn’t help with the sense of belonging. †¢ Being familiar to the way and knowing the comfort zone (when you are at a place you don’t know/never been to) – supports sense of belonging. †¢ Stereotype media – acceptance only through appearance- determining whether you belong or not. †¢ Belonging is a choice. †¢ Knowledge and stereotype makes others feel like they don’t belong. †¢ No desire to change – belonging †¢ Belonging is a journey †¢ Individuals don’t feel like they belong due to self and the desire to not change. †¢ Belonging is everywhere, what you wear makes you belong to a certain brand, it all comes down to you whether you want to belong& who wants you to belong. Remember along with â€Å"belonging† there is always â€Å"isolation† that follows. Responses †¢ Stronger responses – shows the relationship/ significant between texts. †¢ Why do people do the things? – REPRESENATION e.g. why does the characters do those actions/ Why has the author/ artist/ producer make or use certain  techniques instead of the others. * Choice of language, form, features and structure shape the meaning and influence responses. The choices are affluent by a composer’s sense of belonging. †¢ How is the concept of belonging conveyed through the text, people, relationships, ideas, places, events and society? †¢ Does it make a difference where the character belongs? †¢ Share some values of feelings -understanding a world in a different way – shape in a peculiar way, different society- assumption to being Australian. †¢ Possibility present by a sense of belonging or not belonging Perception †¢ How an individual perception of belonging or not can vary, is shaped by his/her personal, cultural, historical and social context. ASPECTS OF BELONGING: †¢ Experiences †¢ Notion of identity †¢ Relationship †¢ Acceptance †¢ Understanding FORMULA TO ANSWER QUESTIONS: †¢ Identify †¢ Exemplify †¢ Explain †¢ Extrapolate SHORT STORY!: †¢ Do not abuse the concept of belonging too strongly †¢ Don’t use the word belonging †¢ Exclusion, acceptance, struggle †¢ Keep it simple, focus on the concept †¢ IMAGERY!- BOLD, CREATIVE COMBINATIONS TO ACHIEVE ORIGINALITY †¢ Simile, metaphor or personification †¢ SHOW DON’T TELL †¢ Short story-hook reader in the first two lines, straight into action †¢ Explode a moment, two characters, one setting †¢ READ SHORT STORIES †¢ Turning point-climax-should not be death-with too quick-carefully state the relationship. TWIST&A TALE †¢ Dramatic beginning †¢ AVOID-irrelevant background info on your character †¢ Character should be revealed through dialogue and actors. †¢ Avoid: lots of internal dialogue †¢ Use experience of own †¢ Close to own world-reflect truth (you can utilize jargon to add a little touch of truth.) †¢ Use paragraphs! †¢ AVOID romance (genre) &Fantasy†¦ YOU HAVE 40 minutes to WRITE A DECENT STORY! †¢ Allow the audience to add to the story †¢ DO NOT CONCENTRATE ON THE PLOT – YOU WANT TO SHOW BELONGING! †¢ Recommended to be 4 PGS †¢ Note: The creative writing section to Paper One does not have to be a narrative. EXAM †¢ Have at least two great storylines YOU CAN TWIST to suit any type of belonging questions. †¢ Remembering a story can be risky especially if you walk into the exam and through the reading time, you might have a panic attack. Dos & DON’Ts †¢ Let the Q drive and shape your response †¢ Blend your understanding of belonging with the question †¢ DON’T put the questions in your introduction †¢ Thesis or statement throughout response – A MUST †¢ Use the text to support or challenge the thesis or concepts †¢ SPECIFIC TOPIC+ ATTITUDE/ANGLE/ARGUMENT=THESIS †¢ What you plan to argue +how you plan to argue it=THESIS †¢ DO NOT RE-COUNT OR RE-TELL TEXT †¢ ANALYSIS&EVALUATE TEXT †¢ NO OPINION FOR READERS ESSAY STUFF 1. Thesis-map guide reader 2. Connection between text, comparison or pattern 3. Techniques and contrasts 4. Use cohesive devices E.g. similarity, by contrast, parallel 5. Use topic sentences 6. Support all statement with references to text 7. Vocab for belonging – the better your vocab and structure contributes to an AWESOME MARKS! 8. Quotes + short quotes – support what you say, don’t put any quotes that does not support thesis. (Short quotes are best, try to integrate them in your sentence& they are easier to remember – it’ll provide the flow for the reader/marker when they are reading†¦. Remember they are reading a trillion PAPERS with some hideous handwriting.) Related pieces FILM †¢ JUST FIND ONE PART OR SECTION TO ANALYSIS †¢ PICK TEXT THAT MAKES READER STAND UP-FIND OWN †¢ Integrate the HOW techniques+ make it personal †¢ Don’t try to write everything down: capture key points †¢ 3-5 related pieces recommended BUT THREE SHOULD BE MORE THAN ENOUGH! Things to remember when choosing your related texts: †¢ Try and get a variety of different types. E.g. If you are doing a novel, go searching for a visual piece such as a film or artwork or a picture book. E.g. Frida Kahlo, Kathe Kollwitz. †¢ QUALITY: Do something that you know not many people will do; YOU WANT TO STAND OUT OF THE CROWD and show the markers you know your stuff. †¢ Make sure you can connect your text to belonging†¦ REMEMBER it does not have to be similar to your prescribed text as long as it has some sort of representation of belonging. †¢ Does it play your strength? Try to do something you are passionate or interested in. You will do so much better. †¢ DO NOT FORGET YOUR THESIS! SHORT ANSWERS †¢ Be Specific †¢ Can capitalize on other answers to answer another question. †¢ WRITE ACCORDING TO MARKS – if it id worth two marks DON’T write HALF A PAGE! †¢ TIMING- BALANCE!!! †¢ In this section LOOK for anything that symbolizes a connection, affiliation, relationship AND OF COURSE BELONGING! †¢ Main questions are HOW? & WHAT? 11 points concerning belonging 1. Family 2. Friends 3. Belonging to place/national identity 4. Race 5. Religion 6. Political 7. Profession 8. Lifestyle 9. Learn spirit& shared identity When studying for English. †¢ HAND WRITE!!! †¢ TIME yourself †¢ Find a quiet environment where you will not be disturbed for a certain time. †¢ PRACTICE! Break down the paper if you want †¢ Get any questions on â€Å"Belonging† pick up your pen and WRITE&WRITE! †¢ The teachers are there for a REASON SO USE THEM- this goes for all subjects! If you don’t understand something shovel your hand up in the air, it is likely that others don’t understand it too OR chase after them at recess/lunch. †¢ Place quotes around the house like a crazy person on colorful cardboard and stick them around the house WHERE YOU KNOW you will always see them. †¢ When you have time do not leave it to the last minute. Grab your notes out and start cutting it down. It is a killer when you have to do it A WEEK before the actual HSC exams. †¢ If you know your stuff, you should be confident in crashing and burning the HSC AOS English paper!